Branding, Laurels & Promotional Use Policy

1. Purpose

This policy sets out how Festival branding, laurels, and promotional materials may be used by filmmakers, partners, press, and third parties.

It exists to:

• Protect the Festival’s identity and reputation
• Ensure accurate and fair representation
• Prevent misuse or misleading claims

2. Scope

This policy applies to:

• Entrants and filmmakers
• Award nominees and winners
• Partners and sponsors
• Press, media, and content creators
• Any third party referencing the Festival

It covers:

• Festival names and titles
• Logos and visual assets
• Official laurels
• Promotional wording and references

3. Ownership of Branding

All Festival branding, including:

• Names and titles
• Logos and visual identity
• Official laurels
• Design assets and graphics

remain the exclusive property of Glowflare Limited.

No ownership rights are transferred through participation.

4. Use of Official Laurels

4.1 Eligibility

Only films that have received official recognition may use Festival laurels, including:

• Official Selection
• Nominee / Nominated
• Winner
• Special Mention (if applicable)

4.2 Rules for Use

Laurels:

• Must not be altered, redesigned, or recoloured
• May only be resized proportionally
• Must relate only to the recognised film
• Must not imply additional awards or endorsements

Unauthorised or misleading use may result in corrective action.

5. Use of Festival Logos

Festival logos may only be used with written permission.

Logos must not be:

• Altered or distorted
• Used to imply partnership or sponsorship without approval
• Placed alongside inappropriate or misleading content
• Used on merchandise without agreement

6. Promotional Use by the Festival

By submitting a film, entrants grant the Festival a limited, non-exclusive licence to use submitted promotional materials such as:

• Stills
• Posters
• Trailers or clips
• Film descriptions and credits

These may be used for:

• Festival programmes
• Press and media promotion
• Website and social media
• Archival and historical records

Materials will not be sold or commercially licensed without further consent.

7. Press & Media Use

Accredited press and media may use Festival branding and materials only:

• For editorial coverage of the Festival
• In accordance with this policy
• Without alteration or misrepresentation

Use outside editorial coverage requires permission.

8. Misuse & Misrepresentation

Misuse includes:

• Claiming selection, nomination, or awards not received
• Altering logos or laurels
• Creating unofficial or misleading branding
• Using Festival branding to damage reputation

The Festival may take action including:

• Requesting removal or correction
• Revoking awards or recognition
• Removing access or accreditation
• Legal action where appropriate

9. Third-Party & Partner Branding

Partners and sponsors may use Festival branding only:

• As agreed in writing
• Within defined timeframes
• In approved formats

Unauthorised third-party use is prohibited.

10. Reporting Misuse

Suspected misuse of branding or laurels should be reported to Festival management.

Reports will be reviewed fairly and proportionately.

11. Amendments

This policy may be updated at any time.

12. Acceptance

Use of Festival branding or laurels constitutes acceptance of this Branding, Laurels & Promotional Use Policy.